Our next conference, titled Roots and Realities of Latino Diabetes: Finding Answers in Traditions and Science, will be held October 5-6, 2009 in Las Vegas.
As usual, this conference will feature Oldways’ trademark mix of influential scientists, health professionals, chefs, and media, and will be a much-anticipated event. We urge you to plan your marketing budget now, to get maximum visibility as a sponsor at this event.
LNC conferences extend and super-charge the momentum of Oldways’ Latino-focus nutrition initiatives by:
• Promoting increased media coverage from top journalists
• Generating new materials that can be used on the LNC website and in programs that benefit Latino consumers, health professionals and members
• Creating a forum for member interaction and mutually beneficial business-to-business exchanges and networking
• Facilitating the “de-demonization” of the food industry among journalists and health professionals, who can interact one-on-one with members and learn that manufacturers are creative, intelligent people working hard to do the right thing.
SUPPORT YOUR MARKETING GOALS, AND A GOOD CAUSE!
Delivering a strong message in support of the value of focusing on the Latino community is especially important in a time of economic uncertainty. We know that LNC members face many competing demands on their marketing budgets, and we pledge that your sponsorship will be money well spent. We urge you to plan your marketing budget now, to make sure you'll get maximum visibility as a sponsor at this event.
We offer sponsorship opportunities for every level of interest and every budget. Standard “packages” are outlined below, but we also stand ready to customize a program and a budget that meets your unique marketing goals. Call us at 617-896-4848 to brainstorm the possibilities.
VALUABLE PAYBACK ON YOUR CONFERENCE SPONSORSHIP
Companies who sponsor our conferences derive extra benefits that provide an excellent return on their marketing investment. These benefits for your company include:
1. Up-close-and-personal access to top media, for your company and your products. For less money than you’d spend on a single print ad, you can invest in a sponsorship that lets you eat lunch with an editor from publications like Good Housekeeping or Cooking Light, or an AP writer. Your display table puts your products front and center; your logo on conference materials reinforces your brand; and your foods served at meals and breaks provide an unparalleled opportunity for media and key influencers to sample your wares and spread the word to others.
2. The opportunity to collaborate on messages important to you. While we determine the overall conference theme and flow, we invite our key sponsors to suggest possible speakers and topics that will enhance the program.
3. Goodwill among health professionals, policymakers and other important attendees. If it’s important to you to be known as a company that believes strongly in healthy products, make your values manifest by being a LNC conference sponsor.
4. Competitive advantage. You’ll stand out if you’re a sponsor and your major competitors aren’t. If your competitors have already decided to be sponsors, your sponsorship becomes even more important, to assert your comparative market strength.
SPONSORSHIP BENEFITS & COSTS
We hope you will review the benefits and costs (below), and will decide to invest in Oldways’ proven track record of developing accountable and unique events. In the last fifteen years, we’ve organized more than 50 conferences and educational programs for clients from Chicago to Chile and Mexico City to Miami.
Contact us to discuss the costs. We look forward to working with you to make your sponsorship reflective of your company's unique marketing goals. Together, we can be very creative!
EXPLANATION OF CONFERENCE BENEFITS
Media
Oldways handpicks the media according to their interest in writing about your products and meeting your marketing needs.
Comp Registrations
Conference sessions feature presentations by the world’s leading nutrition and health researchers. Your major sponsorship permits one or more of your company’s representatives to attend these sessions.
Sponsor Tables
Sponsor tables are located in the break room, so that conference attendees can easily browse your products. Though it’s not required, sponsors get the best results when they send a representative to present their products.
Gift Bags
Every conference registrant receives a Gift Bag filled with product samples, coupons and information. Your sponsorship allows you to add your contribution to the bag.
Meals and Breaks
Send us your product… and we’ll incorporate it into the gourmet conference menu. For key sponsors, we’ll even ask one of our celebrity chefs to design a new dish to highlight your product in a cooking demo!
Signage
All sponsors’ names figure prominently on conference signs. Prominence increases with sponsorship level.
Program
The conference program contains an agenda, list of participants and useful background information. Many participants keep Oldways programs for long-term reference. The program book is also sent to additional media who are unable to attend the conference. Most sponsorship levels entitle you to an ad, of your design, in the program.
CONTACT US TODAY TO ARRANGE YOUR SPONSORSHIP
Please contact Kezia Frayjo at 617-896-4870 (kfrayjo@oldwayspt.org) or visit www.latinonutrition.org and www.oldwayspt.org for more information about the LNC and about Oldways, the Boston-based think tank that is the parent organization of the Latino Nutrition Coalition.
All information on this website is © 2003-2010, Oldways, unless otherwise noted.
Website design by Dyango Chavez